Being entrepreneurs is our dream come true! However, that doesn’t mean that it is all sunshine and rainbows. Owning a small business is a unique experience full of both benefits and challenges. We’re going to share with you three challenges that we and other entrepreneurs have faced in our business journeys.
- Lead Generation: Generating leads is a daunting part of the business owning process, especially in the early days. You know that you have a great product or service, you know it will help people, and people will love it, but how do you find people who may benefit from your services?
- How we overcome this: A very important part of generating leads for your business is putting yourself out there both in person and online. Attend events, go to trade shows, carry your business cards with you everywhere you go. Make sure that people know what you do! Create an easily accessible website with a contact page so that you can easily be reached. The first thing someone does when they are looking for a product or service is to google it. Make sure your website has the right keywords so that people find you. You want your website and your first interaction to come across clear and competent. Always focus on making a good first impression.
- Building a Meaningful Online Presence: You hear the same thing over and over. Instagram! TikTok! LinkedIn! Photos! Reels! Website! But the real question is how do you provide information in a meaningful way online? How do you make people want to engage with your content? What will keep them coming back?
- How we overcome this: Spoiler alert! This is where we come in. Beyond having a beautiful and easy to navigate website, managing social media is a full-time job on its own. Get guidance in this area. You can check out our Instagram page for our top tips on how to boost engagement online and make your posts pop. Some key takeaways are to provide helpful information, spread love, and make sure your authentic self-shines through.
- Balancing Quality and Quantity: So, you’ve generated leads, and built a customer base. You’ve built an online presence. Suddenly, you’re swamped! Now what? You need to provide a larger volume but you don’t want to compromise the quality of your work. This is a challenge that all businesses face but it is uniquely challenging for small businesses that lack the human power funds to scale rapidly. How can you serve all of your customers and maintain the integrity of your product or service?
- How we overcome this: Once you are experiencing this it is a sign that it’s time for you to delegate tasks and bring on some extra help. We can help with this too by helping you optimize your systems, strategies and organization. Another possibility is narrowing your scope and further specializing in your product or service. Sometimes, less is more, and this can allow you to increase volume without compromising quality.
Challenges will always come up, they can’t be avoided. What is most important to overcome those challenges is to stay true to yourself, work hard, and maintain the integrity of your business.
We’d like to invite you to get in touch with us today via our Contact Page and book a FREE 15 minute Discovery Call with one of our team members!
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